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ATH Organics is Crushing ROI with Postcards
If you think training to become a top-tier athlete is hard work, try building an online supplements brand.
Just like in sports, competition is fierce and always looking for an edge. For supplement brands like ATH Organics, that edge is the ability to profitably scale customer acquisition and retention.
Headquartered in Honolulu, Hawaii, ATH Organics founder Stuart Kam couldn’t find a sports nutrition company for hard-core training that used all-natural ingredients.
So, he ordered 50 pound bags of raw ingredients, tossed them on his shoulders and climbed a few sets of stairs (ok, we made that part up), and mixed his first batch of supplements in his kitchen.
When his gym training partners literally ate it up, he realized he was onto something. Sales started off strong, but acquisition costs continued to rise as business scaled up.
To continue growing, Stuart needed a new channel to drive incremental revenue and loyalty. He turned to direct mail.
“To combat the rising costs of Facebook and Google, we were looking for alternative channels to get in front of our customers. PostPilot’s seamless integration with Shopify allowed us to easily segment our customers and copy marketing flows across all our digital channels.” - Stuart Kam
Preventing Customer Defections and Increasing Reorders
The company has been extremely effectively using postcard marketing campaigns to remind customers when it’s time to reorder or incentivize them to get back on track if they go too long without repurchasing. All for less than the cost of a click in many cases.
Optimizing Campaigns with Creative Variations
The marketing team wisely tests different creative, offers, and personalization to optimize campaign performance. They even include a QR code that takes the recipient to a unique URL.
“PostPilot allows us to easily add an additional touch point to our customer’s journey. We’ve seen a significant ROI on our campaigns. Like all marketing efforts, A/B testing is key to optimizing performance. ”
- Stuart Kam
Driving Successful Sale Events
In addition, postcard campaigns are used to promote major events such as their Black Friday sale.
The Results are In
And like looking in the mirror after a killer workout, they like what they see.
ATH is crushing it. Typical ROI ranges from 400-700%, and in some cases much higher.
What’s On Deck for ATH?
Postcard marketing is now a core channel for the ATH supplements brand and the team is already planning new campaigns for 2021.
“Following closely behind Black Friday, one of the biggest times of the year for supplement company like us is the New Year -- New You. We plan on setting up another postcard campaign through PostPilot to drive sales. We also have plans on testing out an automated campaign of abandoned carts.”
- Stuart Kam
We can’t wait to see what ATH does next to keep up their amazing growth!
Try Postcard Marketing for Your Ecommerce Business
Are you like Stuart — looking for a new channel to drive revenue and repeat business? Worried about the cost? Does the idea of creating a great postcard marketing design and campaign overwhelm you?
We hear you. That’s why we’re inviting store owners like you to try PostPilot for free with free concierge support. PostPilot makes it easy and affordable to create and run a test campaign and track your results—just like Stuart did.
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