Ready to increase your revenue?
Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).
No contracts. No minimums.

Four Sigmatic has an extremely well-established retail presence, selling in thousands of stores across multiple retailers, including Wegmans, Sprouts, Natural Grocers, and Whole Foods.
Naturally, the team is always on the lookout for new levers to pull to increase in-store sales. You drive more sales, you build better relationships with retail partners, you get better placement, you increase sales further, and the retail flywheel spins.
While the DTC marketing go-tos (email, SMS, and digital ads) featuring in-store offers continue to play a part of a balanced retail marketing strategy, direct mail can be used to the same end.
Quite successfully, in fact.
Here’s how we helped Four Sigmatic increase their retail velocity at a Whole Foods location in Texas.
PostPilot introduced ShopDropsTM specifically to help brands improve retail performance.
Powered by AcquisitionAI, ShopDrops creates geo-targeted lookalike audiences who will have the highest propensities to buy in-store. And to build those audiences, AcquisitionAI leverages billions of data points and intent signals on hundreds of millions of customers.
The mission: Prove we could increase unit sales of Four Sigmatic’s Think Organic Coffee at retail locations, such as Whole Foods.
The execution: We built a 10,000-prospect lookalike audience based on Four Sigmatic’s best Shopify customers. These prospects lived within several miles of a particular Whole Foods location (on N. Lamar Blvd.) in Austin, Texas.
We sent that audience this 6’’ x 9’’ postcard:
We printed and mailed these postcards on July 24, expecting them to hit mailboxes around July 27. Then, we compared Four Sigmatic’s N. Lamar Blvd Whole Foods sales to another Austin Whole Foods (Central) as well as the rest of the region over that same window (July 30–August 14).
The results were stellar.
We analyzed the lift in the N. Lamar Blvd. location versus the rest of the retail region to control for promotions in the same period.
The takeaways?
Direct mail is a no-brainer for brands looking to improve mass (or owned) retail performance. Plus, it’s yet another way to reduce reliance on digital ads and fight low open rates.
Win-win-win.
Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).
No contracts. No minimums.