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Red Land Cotton came to PostPilot in early 2024, facing lower email open rates and more expensive SMS. The team was looking for another reliable retargeting and retention channel.
PostPilot delivered.
The Tactic: Red Land Cotton sends an automated postcard to add another layer to their welcome flow and drive net-new revenue. It's driven a 9x ROAS.
The Postcard:
The Tactic: Last BFCM, Red Land Cotton sent postcards targeting 10 RFM segments (e.g., "last ordered 180-365 days ago, purchased 2 times"). All these campaigns drove at least a 9.8x ROAS, but we wanted to call out one in particular that targeted customers who last purchased over 950 days ago, and the campaign drove an incredible 13.5x ROAS.
The Postcard:
The Tactic: Automatically sending handwritten birthday cards to all customers (using PostPilot's birthday data set).
The Postcard:
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The travel bag experts mailed customers specific cross-promotions based on first purchase behavior, affordably driving repurchases.
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In their first year with PostPilot, the foot pain fighters drove 7 figures in revenue at a 10x+ ROI.
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The viral sword brand uses MailMatch to reach prospects who aren’t reading marketing emails.
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With their first two mailers, the company drove nearly $100k in sales and brought thousands of customers back into the fold.
The rocketship CPG brand chose PostPilot for its concierge service and superior analytics.
Direct mail gave the home fragrances brand a 10% incremental revenue boost, outperforming every other channel.
The pet supplements brand knows that direct mail connects when email can’t.
The women’s fashion brand tried prospecting with a faster, more flexible alternative to catalogs. It got a 3.4x ROAS.
The cookware brand’s direct mail campaign helped rack up $800k in sales from new customers.
Holiday campaigns and automated flows keep luxury customers coming back—generating more than 10x ROAS.
Direct mail scored the stylish and fast-growing baby brand a 3.8x ROAS on a first-touchpoint campaign.
The ecommerce marketing agency uses direct mail to bring lapsed subscribers back — at 7X the rate of organic reactivation.
Laird Hamilton’s plant-based food brand reengaged thousands of lapsed VIPs and saw 12x ROAS on a single campaign.
The rocketship supplements brand wanted to offset high ad costs and reach dormant customers. They scored 1000%+ ROIs.
Ecom legend Ezra Firestone knows how to retain customers. Get his direct mail playbook to drive retention and profits.
The popular skincare brand relies on PostPilot to mitigate the high cost of online ads and email deliverability issues.
The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s going deeper.
The OG mens grooming brand needed a way to reach and reactivate top customers who didn't engage with email. They got buyers back and achieved a 10X return.
Promix founder Albert Matheny was looking for more than ROI. He wanted to connect offline for stronger recognition, affinity, and credibility.
With MailMatch™, the DTC stroller brand could send direct mail based just on the emails of high-intent shoppers.
Bulletproof solved the one-time-buyer problem by converting massive second-purchases and new subscribers.
The shapewear brand uses direct mail for holidays, retention, VIP rewards, and more to Drive >10X ROAS.
Urbani used postcards to win back valuable customers they couldn’t reach online, and how they’re now integrating direct mail across their marketing strategy.
CEO & founder Michael Maynard used automated direct mail to help lift reorder rates from 24% to 63%.
Ben speaks with Jeremy Roberts, CMO of apparel brand Tradlands, on making direct mail a leading overall revenue channel.
Studies show customers receiving direct mail marketing are more likely to spend more over time (higher LTV). Morris 4x4 put this theory to the test and the results were remarkable.
The supplements brand tests creative, offers, and personalization to optimize its direct mail campaigns.
Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).
No contracts. No minimums.
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