How to Engage and Convert Anonymous Site Visitors

Direct mail kicks ass at retargeting.

(We're awesome intro writers.)

Here's the situation:

• Most brands reach <20% of their total email list because people ignore emails.
• Direct mail converts better than email (a 28x higher response rate), for less than the cost of a click.
• It's a super low-lift strategy. Really, it's borderline no-lift.
• With direct mail, you can convert anonymous site visitors (sorry: there's the SEO keyword) and plug your funnel.

Without further ado: we’ll break down how to convert anonymous site visitors (SEO pt 2) and slightly less anonymous visitors with direct mail.

Convert Anonymous Site Visitors with Direct Mail

No Email Address? No Physical Address? No Worries. Enter SiteMatch^TM.

SiteMatch™ is the answer to the question “How can I give less money to Big Tech?”

With SiteMatch, brands can automatically ID and match 20-40% of anonymous site traffic to a physical address and send them relevant offers with a piece of mail.

It really works. 

It converts better than ads, email, or SMS. And in this anonymous retargeting context, you can’t use email or SMS anyway.

Gozney Reached a 10x+ ROAS With SiteMatch

Gozney, the beloved pizza oven maker, found it tough to convert anonymous site visitors into paying customers. By using SiteMatch, they drove a 10x+ ROAS. 

The Gozney team sent out Cardalogs™ (AKA PostPilot’s bridge between a catalog and postcard) featuring a curated selection of their products. Their compelling mailers encouraged customers to “Give the gift of fire.” Which may involve revisiting the site and making a purchase.

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But don’t just take it from us.

Here's what Gozney's Retention Manager, Arthur Brunetti, had to say:

“SiteMatch opened a new door for us: We're able to reach all those people who come to our website, and it's been a phenomenal journey so far.” 

With SiteMatch and Cardalogs, Gozney has unlocked a new way for reaching potential customers, leading to a significant 10x+ ROAS and $116K in orders.

Don't Worry... Setting Up SiteMatch Is a Piece of Cake

The SiteMatch setup process is simple—at least from the brand perspective. We’re vertically integrated, so we handle all the heavy lifting, from design, to printing, to mailing. Once you set it up, SiteMatch runs on its own, so you can focus on other aspects of growing your business. 

Step 1: Add Your Pixel

Generate a pixel through your PostPilot account. You decide what criteria will trigger it—such as how many times someone has visited your site or which pages they’ve viewed. Then add the tracking pixel to your site either via GTM or on your Shopify backend. Either way, we can walk you through the process.

Step 2: We Match the Data 

When someone meets the criteria you set, we identify a physical address for their IP address. 

We sift out bots and other irrelevant traffic and use a proprietary filtering process to make sure we’re not targeting an existing customer. Then, we trigger a postcard to send within one business day. 

Step 3: You See the Results 

Track the results in real time in your PostPilot dashboard. 

Rinse and repeat. 

Convert (Slightly) Less Anonymous Site Visitors (Also with Direct Mail)

Target and Convert Customers with MailMatch

MailMatch™ lets you retarget customers with an email address alone. 

No purchase? No first-party data? 

You can still send those warm leads direct mail to their physical addresses.

This physical touchpoint creates a memorable experience that cuts through the digital clutter. Let’s face it, your customers are more likely to remember a personalized postcard than a fleeting Insta ad on their phone or an email buried in the promotions pile. 

There’s no promotions folder in someone’s home mailbox.

Our designers create a unique design for you in days that you approve and we send out.

Plus, with our Shopify integration, you can see how many converted right in your dashboard.

HexClad Drove $800k+ with MailMatch

HexClad, the mega successful cookware brand, uses MailMatch to great effect. 

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In one of their MailMatch campaigns, which they sent out over BFCM, they sent postcards to 21,000 people who had signed up for their email list but never converted. 

That segment helped drive $800,000 in sales during the campaign window—an especially huge win for an audience that was brand new to HexClad.

CartMatch: Turning Abandoned Carts into Completed Purchases with Direct Mail

CartMatch™ is all about timing and relevance. 

It identifies customers who have left items in their cart and sends them personalized direct mail that reminds them of what they're missing out on and nudges them to take that final step. 

A physical reminder can make all the difference. It creates a connection that's tough to ignore—a gentle but effective way to bring them back to your site and encourage them to complete their purchase.

And given our tech, you can even reach customers who haven’t shared their email address. Mix and match our retargeting.

Like all PostPilot solutions, CartMatch is designed to be low-to-no lift. We build and implement, you approve, we send. 

And the results are (if we do say so) incredible. Case studies coming soon, but…

Damn. 

...And it's automated, too.

MailMatch, SiteMatch, and CartMatch can each be automated and kept "switched on" as ongoing campaigns that continue to dynamically fire off postcards as soon as parameters set for each are hit. This way, you can simply track results as you would with any other automated flow. This is part of our programmatic direct mail system, which, as we like to say, automates revenue. Plus, you'll be able to track results as they happen, in real-time, with our campaign dashboards.

You see those KPIs in the screenshot above? Those are updated live, the moment orders roll in. We natively integrate with Shopify, so we're getting the data direct from the source.

The Easy Way to Transform Anonymous Lurkers into Loyal Customers

Converting anonymous site visitors doesn't need to be frustrating or expensive. 

With direct mail, it’s simple. You don't need to become an expert or juggle extra tasks, either. PostPilot can take the reins every step of the way, from crafting original designs to executing targeted campaigns.

We integrate with your existing SMS and email campaigns, creating a well-rounded approach. Review and approve the campaigns, and we'll take care of the rest.

Interested?

Learn more about SiteMatch by reaching out, or if you’re not ready:

• More on PostPilot‍
• Read on about direct mail marketing‍
• Check out some direct mail examples (lovingly crafted by our extraordinary in-house design team)