Your Profitability Playbook.
25 years of experience in 25 minutes of reading.
Drew Sanocki shares 30 secrets from flipping 3 unprofitable 9-fig eCom brands.
*Plus, get 2 bonus Nerd resources: Maximizing Valuation Ebook + Marketing Priority Spreadsheet.
Trusted by thousands of top DTC brands.
What’s Inside
Difficult Leadership Talk
Ben Horowitz called it “the hard thing about hard things.” Few of us like needing to take drastic measures and getting up in people’s grills. But when you need to fix 100 things in a business in 6 months, rapid and ruthless changes are necessary.
Advice on Budgets and Costs
From fundamental budget advice to org costs to compensation. Learn about zero-based budgeting (ZBB), how to avoid becoming a tech company, and instituting a meritocracy.
Truly Tried-and-True Revenue / Profitability Hacks
Fix your one-time buyer problem. Rethink free shipping. How to use the three revenue multipliers. Wait… I’m giving away the goods. Just read the ebook.
Hi. I’m Drew.
I’ve been building brands since the early days of eCommerce. I bootstrapped a brand (Design Public) to 7 figures, ran it profitably for ~9 years, and sold it to a Private Equity firm.
Then, I joined the PE side of the table and spent the next decade consulting for, advising, investing in, and turning around 9-figure eCommerce brands.
Somewhere in between, I started an email-based course called Nerd Marketing to help brands double their DTC revenue in 90 days using some of the lessons I learned along the way. All basically centered around thoughtful, data-driven marketing.
Nerd expanded into a well-known blog and podcast where I took deeper drives into Nerdy concepts.
This ebook is an extension of Nerd and my years running brands.
I hope it helps you in your own eComm journey.
