Use a Valentine's Day Campaign to Bring Back Q4 Customers

Roses are red,

Violets are blue.

We've got tips for boosting your profits,

And driving incremental revenue.

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If you just acquired a bunch of new customers over the holidays, here’s the #1 thing you need to do next to boost profits.

If you're like most DTC brands, you offered holiday discounts to attract new customers. Plus, increased competition jacked up your CPCs and CACs. So even if you generated a lot of revenue, you may not have made a lot of profit.

Pro Tip: Win Back Your Holiday Customers

Valentine's Day is a great opportunity to convert one-time buyers into repeat customers.

Since you already paid so much to acquire customers over the holidays, the second purchase is far more profitable.

Our data shows that postcard campaigns to customers acquired over the holidays can be highly successful. They're recent and primed to take advantage of your deals.

Strategy 1: Target Holiday Shoppers

Here's a simple segment:

You also have the option of further filtering by the total number of purchases they've made.

Strategy 2: 🚨New Feature Alert🚨 Easy Automate Button

It's now a cinch to convert any one-off campaign to an automated campaign. Any new customers that meet your criteria will automatically receive your card.

Don't wait too long! The longer they go without making another purchase, the less likely they are to ever come back.

We recommend launching your Valentine's Day campaign by February 4th at the latest. The earlier the better.

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New Valentine's Day Templates

Our design team created some awesome new Valentine's templates.

Customize our new templates or have our team create a stunning design just for you, FREE for PostPilot users on a monthly plan.

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