The signature sound.
Recency, frequency, monetary. The three elements of RFM's style, and the reason a couple generations of marketers reached their customers at the right time.
Recency
Who's been back lately? The strongest predictor of subsequent purchases.
Frequency
Who keeps coming back? Repeat purchases lead to greater LTV and can be a strong indicator of future purchases.
Monetary
Who's spending the most? Purchase value adds another piece of the picture but is less predictive of the future.
One last run.
Eight weeks and a long goodbye. RFM plays its final dates through the end of the year. Then it's over. Or is it?
- Mile High FrequencyBall Arena · Denver, CO
- Wicked Smart SegmentsTD Garden · Boston, MA
- Windy City WinbackUnited Center · Chicago, IL
- Keep Austin RecentMoody Center · Austin, TX
- Black Friday BlastRyman Auditorium · Nashville, TN
- Lapsed in LAKia Forum · Los Angeles, CA
- One-Time Buyer by the BayChase Center · San Francisco, CA
- Sleepless in SegmentsClimate Pledge Arena · Seattle, WA
- Hotlanta HoldoutState Farm Arena · Atlanta, GA
- South Beach Second OrderKaseya Center · Miami, FL
- Mail Everyone for the HolidaysMadison Square Garden · New York, NY
- Final Show - One Last BlastTimes Square · New York, NY